Strategic Thinking Book by Bill Birnbaum, CMC

Strategic Thinking:
A Four Piece Puzzle
(Now in its second printing)

Strategy consultant Bill Birnbaum shares his lessons learned during 25 years helping management teams develop their business strategy. His anecdotal stories offer important lessons and also an enjoyable read. He offers techniques for…

Achieving and maintaining focus
Understanding and responding to markets and customers
Leading people
Managing both projects and processes

You will discover:

The three dimensions of success in launching a new product or service.

Why - aside from the market leader - every other competitor must “do something different.”

How one simple question can help you uncover the most important activities in your organization.

When it’s actually beneficial to manage by neglect, and why.

Why the 80-20 rule works only 80 percent of the time, and what to do during the other 20% of the time. When to use the rule and when not to use it.

The significant difference between managing a process and managing a project. And which best fits your organization.

Here’s 25 years worth of strategic thinking know-how packed into a single book. A must read for you and your management team.

Here’s what executives are saying about “Strategic Thinking: A Four Piece Puzzle”…

“Bill is so right – you have to focus. His '1-2, 9-10’ method for limiting the SWOT analysis really focuses our leadership on the items that truly differentiate.”
	Wade E. Terry, Vice President, American Honda Motor Co. Inc.
“Bill Birnbaum’s straight forward approach to developing a mission statement saved us many hours of work.”
	Kirk Roller, President & COO, Emulex Corporation
“Bill writes in plain, easy-to-understand language about principles important to all of us. This book offers right-on guidance to many management issues we face daily.”
	Frank Nisonger, President & CE, Slakey Brothers
“I had intended to read just the chapters most pertinent to my business. But I found the content so engaging, easy to read and entertaining – and, most of all, relevant – that I read the book cover to cover.” Congratulations to Bill Birnbaum! He hit the right blend of stories, concepts and related diagrams.”
	Richard A. Coskren, President & CEO, Insurance Educational Association
“This book gives me a competitive edge with which to focus my team’s strategy. It has already started to pay dividends.”
	Ben Berry, Chief Technology Officer, Providence Health System, Oregon
“Bill has a unique way with words and diagrams . His style jump-starts the management team to analyze the day-to-day chaos of running an organization by finding the root cause of an issue, writing an energizing statement of strategy, which ultimately turns the chaos into learning.”
	Dave Dutton, Executive Vice President, Centerpointe Research
“Birnbaum speaks directly to what a leader does: direct, mobilize, and implement. The simple diagrams combined with storied examples provide clear direction. Any manager searching for strategic focus and looking to execute will find this book invaluable.”
	Derrick McCain, General Manager, Salem Packaging, Boise Paper Solutions
“Bill’s conversational style and rich, strategic content makes this book a valuable read for any business executive.”
	William K. Ellermeyer, Senior VP – Managing Director, Lee Hecht Harrison

About the Author…

Strategy consultant Bill Birnbaum helps management teams develop a clear vision for their future, then turn that vision into a sound business strategy. For 20 years, he published and edited the Business Strategies Newsletter and taught the American Management Association’s strategy courses. He’s a frequent speaker at business association meetings and has served on the board of three high-growth corporations.

To purchase this book ...

"Strategic Thinking" is available through bookstores and on-line booksellers. Right now, Amazon.com is offering a terrific discount. To visit the book’s descriptive page on Amazon.com, click on this link: Strategic Thinking at Amazon.com

To visit the book's descriptive page at Barnes & Noble (price somewhat higher), click on this link: Strategic Thinking at Barnes & Noble


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